"These Ringleaders Let Grooms Get Their Wedding Band Game On..."
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Check out the full article over at Wedding Chicks.
Let’s call a spade a spade. Even though the wedding industry has come a longggg way in recent years, it’s still pretty obvious that guys do the majority of popping of the question. ((Ladies, we love it when you do the asking, too!!)). They shop for that all-important ring to whip out when they’re down on bended knee, and they get pretty familiar with jewelry vernacular. Seriously, the 5cs are probably more top of mind than the ABC’s when a groom is getting ready to propose. So, when the time comes for them to look at wedding rings, it’s kind of a weird and awkward experience. I can’t speak for the opposite sex, but I’d wager a guess to say that they don’t even know where to start. What happens then is usually a trip to the mall or local jewelry shop - where the selection of bands is slim at best, and the pressure to ‘put a ring on it’ is at an all-time high. That’s where Jordan Jack jumps up to the plate with its Home Try On wedding band program.
The brand hasn’t been around for that long, but the team behind it believes in a world without mall jewelry stores. And we can’t say that we haven’t fantasized about that before. Not to gender stereotype, but seriously, does ANY guy enjoy being dragged into a dreadfully-carpeted department store jewelry section or chain jewelry shop only to find that nothing really looks good, and the salespeople are straight-up annoying AF? Jordan Jack aims to provide a more convenient and enjoyable way to buy a wedding band. A process that should be stress-free and easy, without sacrificing knowledgeable service or ring quality.
Sounds good, right? We thought so too… And kind of hoped that these guys have gotten into the biz a hell of a lot sooner than they did, because all of our hubbies here missed the boat. I wouldn’t say that our shopping trip to scout out our wedding bands was a disaster, but I’d be lying if I said that it wasn’t more of a trip for me than my man. I knew what I wanted even before we walked in the door, but my fiancé definitely could have used an extra few minutes (at least) to confidently cruise through all the rings in the display case and try a few more things on.Check out the rest of the article over at Wedding Chicks.